Department of Humanities and Social Sciences
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Item Integrating blockchain capabilities in an omnichannel healthcare system: a dual theoretical perspective(Wiley, 2023-07) Sharma, Sangeeta; Nigam, AchintThe COVID-19 pandemic opened a market for omnichannel healthcare. While some patients trusted the hybrid mode of consultancy, others lacked trust in the online mode of consultancy. The purpose of the study is to understand the extent to which blockchain can influence the swift trust of stakeholders and the usage intention of omnichannel healthcare systems (OHS). We used a quantitative approach by surveying 250 patients that rendered services from OHS by drawing upon the lens of organizational information processing theory (OIPT) and swift trust theory (STT). We test the hypotheses using the PLS-SEM technique. The results show blockchain technology can significantly affect the adoption of omnichannel healthcare by reinforcing swift trust in OHS and its continued usage.Item Women in refugee camps: reel representation of marginality in the extremes(Taylor & Francis, 2023-04) Sharma, Sangeeta; Shekhawat, SushilaPopular Hindi cinema in India has come a long way in portraying women. From the 1910s, when male actors used to play heroine characters, to the 1950s, when female actors started playing lead roles, women’s depiction has undergone various forms of experimentation. One such aspect constantly discussed in cinema, literature, and other art forms are their depiction of the extremes and their take on the marginalities. This paper attempts to analyse the representation of women in refugee camps in popular Hindi cinema. There are works available focussing on the depiction of women in cinema content-wise. However, the cinematographic portrayal explicitly referring to refugee camps is not widely explored. This paper attempts to fill these existing gaps. It also discusses the current political landscape of India vis-à-vis popular Hindi cinema. The cinematographic representation of women exemplifies their nurturing and caring nature. The screen time shrinks when the focus shifts to their inner conflicts and emotions.Item Communicating at Work: Shifting Paradigms and Emerging Trends(Jain Brothers, 2005) Sharma, SangeetaItem Technical Communication: Principles and Practice: Concepts and Applications(OUP, 2003) Sharma, SangeetaTechnical Communication: Principles and Practice is specifically aimed at undergraduate students of engineering. With its comprehensive coverage it conforms to be the syllabi of major institutes for their course in Technical Communication/Report Writing. Completely up-to-date in terms of communication technology, its discussion on contemporary software like LaTex for presenting technical documents in an added advantage.Item Technical Communication: English Skills for Engineers(OUP, 2008-09) Sharma, SangeetaAdopting a direct, functional and practical approach, this book presents an exhaustive treatment of the principles and advanced forms of technical communication, both oral and written. In addition to the language skills of listening, speaking, reading and writing, it covers the basics of English grammar. It also includes key topics such as technical reports, business correspondence, group discussions, interviews and presentation strategies.Item Soft Skills: Cornerstone of Professional Success(Jain Brothers, 2009) Sharma, Sangeeta; Lata, PushpItem Communicative English for BPUT(OUP, 2009-06) Sharma, SangeetaItem Professional Communication for UPTU(OUP, 2009-06) Sharma, SangeetaItem Communication Skills for Engineers and Scientists(PHI, 2000) Sharma, SangeetaItem Communication Skills: For University of Mumbai(OUP, 2016) Sharma, Sangeeta