Department of Humanities and Social Sciences
Permanent URI for this collectionhttp://localhost:4000/handle/123456789/1926
Browse
13 results
Search Results
Item India Calling English for Empowerment: Let’s Join the Bandwagon!(ELT Quarterly, 2021-07) Chouhan, Gajendra SinghIn a global world of today using English is no more a fashion but an essential commodity. As one has to compete globally today, the knowledge of sound English becomes a facilitator and the lack of it a disqualification. No doubt, attaining the accuracy of native speakers is more than challenging. Yet we have amongst us people who display the use of English in the same spontaneity as the English speaking people. India has produced a good number of poets and novelists who are popular world wide because of their affinity and respect for English as a language. Nonetheless, there is a majority of people who despite their best potentials cannot compete with others because of their lack of exposure to English. Today when many languages are on the periphery and near demise, English stands on the summit. It is not an exaggeration to say that this language has attained significance after much struggle since its infancy. Since the acceptance of a language depends upon its users, English has proved its majority leaving its competitors far behind. English has gained so much relevance and authenticity that present day life without it seems a dreary desert. As a language it has brought such momentum that even technically savvy countries of the world seem tempted to use it accurately. The unifying quality of this language has globalized the world and thick ethnic walls too have started eroding. It is driving the world with its wand and creating immense opportunities for everyone right from a student to an astrologer. English as a lingua franca also seems to promote other languages of the world by borrowing numberless words whose interpretations enable people to be familiarized with the mores and cultures of other nations. Native speakers of English may derive immense satisfaction to see the dissemination of varieties of English. Its authoritative acceptance the world over has made other languages jealous.Item Language Media and Society : Essence of Advertising Communication(Rawat Publicaiton, 2010) Chouhan, Gajendra SinghIn modern language communication, advertising is one of the most striking to arouse strong feelings. Language empowers the advertising message. This book - based on research in India - takes interest in the subtleties of advertising communication and unravels the different intricacies of hidden messages. No matter how innocent an advertisement may appear, profound meaning and messages are continuously played out. To reinforce Chomsky's thesis, "while the surface structure is identical in all interpretations, the deep structure is not." Language, Media & Society takes an approach based on communication perspectives, starting from a wide variety of analytical frameworks, such as social theory or mindset. Advertising is not just a vigorous marketing module, but also an integral element of modern society and cultures. Its enchanting power recycles cultural models and practices through the multiple media exposure. The book digs up layers of linguistic marvels on the syntactical, psychologic In modern language communication, advertising is one of the most striking to arouse strong feelings. Language empowers the advertising message. This book - based on research in India - takes interest in the subtleties of advertising communication and unravels the different intricacies of hidden messages. No matter how innocent an advertisement may appear, profound meaning and messages are continuously played out. To reinforce Chomsky's thesis, "while the surface structure is identical in all interpretations, the deep structure is not." Language, Media & Society takes an approach based on communication perspectives, starting from a wide variety of analytical frameworks, such as social theory or mindset. Advertising is not just a vigorous marketing module, but also an integral element of modern society and cultures. Its enchanting power recycles cultural models and practices through the multiple media exposure. The book digs up layers of linguistic marvels on the syntactical, psychological, semantic, and semiotic levels of the advertising message. It also delves into the sociolinguistic setting of Arunachal Pradesh, power of code mixing in advertising, and the sexist language of advertising.Item English Language and Communication Skills(OUP, 2012) Lata, PushpItem Communication Skills (VTU)(OUP, 2018-10) Lata, PushpCommunication Skills is a textbook tailored to meet the needs of undergraduate engineering students of VTU. Written in an interactive style, the book will be equally useful for students as well as professionals aspiring to enhance their proficiency in English.The title begins with a discussion on the essentials of technical communication. Following this, the book is divided into 3 units: Unit I on Listening Skills focusing discussions on various strategies of effective listening Unit II on Speaking Skills covering essentials of phonetics, interpersonal skills, public speaking and oral presentations Unit III on Writing Skills discussing essentials of grammar and vocabulary buildingKey Features Covers VTU syllabus completely Includes discussions on mother tongue influence (MTI), especially in South Indian speakers of English Supports text with numerous examples and exercises.Item Communication Skills: A Workbook(OUP, 2018-06) Lata, PushpCommunication Skills: A Workbook is a practice book designed to help users to develop the four fundamental language skills - Listening, Speaking, Reading and Writing (LSRW). Divided into four parts, Unit I focuses on non-verbal communication, grammar and usage, vocabulary enhancement and listening skills. It goes on to cover reading comprehension in Unit II. Unit III on writing skills concentrates on emails, blogs, business letters and job application letters among others. Unit IV focuses on speaking skills that will help in role play and dialogues, professional presentations, speeches, debates, group discussion and job interviews. Drafted for students at the graduation level, the text would prove equally useful for students pursuing their post-graduation or professionals aspiring to enhance their proficiency in English.Key FeaturesInnovatively-designed text and examples to help students excel in grammar, vocabulary, listening, reading, writing and speakingNumerous practice exercises for self-assessment in all chaptersEnhances employability by providing practical insights to help readers face interviews and group discussions, participate in debates or appear for competitive examinationsOnline ResourcesThe following resources are available to support the faculty recommending this text:For FacultyAdditional exercises for class assessments Answer keyFor StudentsAnswer keyTable of ContentsUnit 1: Essentials of language learning 1. Fundamentals of Communication 2. Grammar and Usage in Practice3. Remedial Grammar 4. Enhancing Vocabulary 5. Developing Effective Listening Skills Unit 2: Reading Skills6. Reading Skills and Comprehension Unit 3: Writing Skills 7. Email and Blog Writing 8. Business Letters 9. Report Writing10. Reviewing a Movie, Book or Match 11. Job Application and CV Preparation Unit 4: Speaking Skills 12. Conversations and Role Play 13. Public Speaking 14. Professional Presentations 15. Group Discussion 16. Speeches and Debates 17. Job Interviews.Item English for Effective Communication Paperback(OUP, 2015-09) Lata, PushpEnglish for Effective Communication is a comprehensive textbook tailored to meet the requirements of undergraduate students of Engineering and pharmacy at Rajiv Gandhi Proudyogiki Vishwavidyalaya, Bhopal as per the new choice-based credit system The aim of the book is to develop the four fundamental language skills—listening, speaking, writing, and reading. Divided into three parts, the first part of the book focuses on the nuances of English language covering aspects such as Basic and applied grammar, and vocabulary development. The subsequent two parts exclusively cover reading and writing skills. In addition to numerous examples and practice exercises, the book provides support for laboratory sessions.Item ENGLISH LANGUAGE & COMMUNICATION SKILLS FOR ENGINEERS(OUP, 2018) Lata, PushpEnglish Language and Communication Skills for Engineers is a textbook tailored to meet the needs of undergraduate engineering students. Written in an interactive style, The chapters are supplemented with numerous examples and practice exercises. The title begins with a discussion on the essentials of English language—LSRW. Following this, the book is divided into 6 units: Unit I on Essentials of Writing Skills; Unit II on Writing Practices; Unit III on Listening Skills; Unit IV on Reading Skills; Unit V on Oral Communication; and Unit VI on Communication at WorkplaceItem Technical Communication: English Skills for Engineers(OUP, 2008-09) Sharma, SangeetaAdopting a direct, functional and practical approach, this book presents an exhaustive treatment of the principles and advanced forms of technical communication, both oral and written. In addition to the language skills of listening, speaking, reading and writing, it covers the basics of English grammar. It also includes key topics such as technical reports, business correspondence, group discussions, interviews and presentation strategies.Item Soft Skills: Cornerstone of Professional Success(Jain Brothers, 2009) Sharma, Sangeeta; Lata, PushpItem Professional Communication for UPTU(OUP, 2009-06) Sharma, Sangeeta