Department of Management

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    Optimal replenishment policy of technology items with imperfect quality using product life-cycle dynamics
    (Taylor & Francis, 2025-03) Chanda, Udayan
    The dynamicity of the technology market and varied consumer tastes make the technology product market highly unpredictable and complex. Besides, due to competition and fast breakthroughs in the technology market, it can be observed that in recent years, the product life cycle has shortened significantly. It created immense pressure on managers to develop inventory policies corresponding to actual market realities. Economics order quantity (EOQ) models are often used to develop inventory policies. However, due to the variable nature of the demand rate function of technology products, the traditional EOQ models may not be useful for developing replenishment policies for technology products. In addition to the consumer adoption process, inventory managers also face the challenge of imperfect quality products while strategizing business policies. Imperfect quality products can come from flawed transport and storage conditions, or they may come due to the faulty production process. Proper inspection or screening of the lot is important for removing the desired level of defective items before delivery to the customers. In this paper, we propose a new EOQ model for technology items with imperfect quality where the demand rate will follow life-cycle dynamics, and sales are treated as a function of product awareness, utility, and consumer affordability. To confirm the validity of the proposed framework, a numerical analysis is performed under different market conditions.
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    Identification and modelling of factors influencing service recovery
    (Inder Science, 2024-04) Sharma, Satyendra Kumar; Chanda, Udayan
    All supply chain around the world are established with an aim of reducing customer order cycle time, drive customer value and facilitate financial success. This also results in implementing effective service recovery strategies to achieve these goals. This paper identifies and analyses various factors which influences and contributes to service recovery process by exploring the existing literature on service recovery. Based on these factors, decision-making trial and evaluation laboratory (DEMATEL) method is illustrated to precisely measure causal relations between all factors and define the processes influencing these factors. The results of this study state that proactive recovery capability, communication from suppliers in form of early warnings, focus on service outcome failures and moment of truth are the key enabling factors for service recovery, while customer commitment level, original cost and placing inventory close to customers are the most direct influencing factors
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    Handbook of evidence based management practices in business
    (CRC Press, 2024) Sharma, Satyendra Kumar; Goyal, Praveen; Chanda, Udayan
    This book is a collection of selected high-quality research papers presented at the 4th International Conference on Evidence-Based Management (ICEBM) 2023, held at Birla Institute of Technology & Science, Pilani, Rajasthan, India, during February 24–25, 2023. It has 76 chapters written by various scholars focusing on evidence-based management practices in different functional areas of management with the application of theory and empirical techniques.
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    Green advertising: a hybrid literature review using citation and TCM analysis
    (Emerald, 2025-01) Goyal, Praveen; Chanda, Udayan
    Given the multifaceted nature of research in green advertising (GA), it is critical to holistically review the extant literature to understand their contributions. This study aims to perform a hybrid literature review by combining citation analysis and a theory-context-method (TCM) framework to map the conceptual development of GA in the past three decades.
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    Adoption and usage of the electronic national agriculture market: a literature review
    (CRC Press, 2023) Dutta, Nirankush; Chanda, Udayan
    Agricultural marketing is one of the lifelines for a sizeable population of India and it contributes 25 percent of the GDP. An effective agricultural marketing system can help farmers market their products at a fair and reasonable price. In recent years due to technological breakthroughs, the Indian agriculture sector is experiencing substantial shifts in irrigation strategies and the result is reflected in the surplus production of crops. Despite record production in crops the visible changes in farmers’ earnings are very negligible. The more profitable production of crops emphasizes the importance of agricultural marketing for the inclusive development of the agriculture and welfare of the farmers. “Thus the government and other organizations are trying to address the key challenges of agriculture in India, including small holdings of farmers, primary and secondary processing, supply chain, the infrastructure supporting the efficient use of resources and marketing, and reducing intermediaries in the market” (Sharma 2021). The National Agriculture Market (eNAM)- a pan-India electronic trading portal introduced in April 2016 to connect the Agricultural Produce Market Committees (APMC) mandis and to set up an integrated nationwide market for agricultural commodities. “It unites surplus production regions with deficit regions through an online platform, which may lead to better market competition, and thus better prices for farmers for their produce” (Venkatesh et al, 2021). This initiative was widely considered to be a game changer for farmers and the overall agricultural marketing sector of India. The present research paper reviews existing literature on the adoption of the e-NAM platform across different Indian states to highlight the status of adoption and acceptance by its various stakeholders
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    Market discipline and the risk-taking behaviour of banks in India
    (Wiley, 2023-07) Bhat, Anil Kumar; Chanda, Udayan
    After the financial crisis, the Indian banking system has accumulated a mountain of bad loans which has crippled the banking sector and halted the credit flow to the industry. Several immediate causes for the bad loan crisis have been pointed out. However, poor market discipline, the ultimate root cause of the bad loan crisis, has not been paid adequate attention. This study seeks to investigate how effectively the market disciplinary forces, captured through information disclosure, interbank deposits, concentration and owner- ship structure, incentivise the Indian banks to adopt prudential risk manage- ment by enhancing their risk-weighted capital ratio. The findings of the study show that information disclosure and interbank deposits do not induce prudential risk behaviour among banks in India. However, with increasing concentration in the banking sector, a higher level of information disclosure effectively induces banks to maintain higher capital ratios, but inter-bank deposits do not have any significant effect on bank capital. We also observe that government banks maintain lower capital ratios as compared to private banks indicating government banks' higher expectation of government bailout.
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    A Review of Innovation Diffusion Modelling Literature
    (CRC Press, 2020) Nagpal, Gaurav; Chanda, Udayan
    Birth of product innovations is a natural phenomenon that takes place as and when the ever-changing consumer needs are addressed. The examples of such innovation technology products are our mobile handsets, the WiFi routers, the microprocessors, the computational devices, and the data storage devices. Such innovations in the products take time to get diffused in the market. While some innovations prove to be successful, some may fail also if either the understanding of the consumer needs is inadequate, or the implementation of the innovation in terms of market entry strategy or operational strategy is faulty. There is plenty of literature on the diffusion modelling of innovations. This review aims to summarize the existing literature on diffusion modelling of innovations and bring about the research gaps that can be addressed in the future. While putting forward the research gaps, the authors attempt to give a due consideration to the contemporary needs of the industry in line with the evolving consumer dynamics and supply dynamics.
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    Special Issue on Evidence Based Management for Services Sector
    (IGI Global, 2016) Bhat, Anil Kumar; Sharma, Satyendra Kumar; Chanda, Udayan
    In today’s globalized economy it becomes increasingly important to continually design and implement innovative practices in the services sector to get sustainable competitive advantage. Though, a concern exists because of the gap between development of an innovative processes and its eventual execution. To put into practice a successful strategy in services sector requires a broader perspective that includes both, an understanding of the consumer’s need as wells as evidence based knowledge of various functional areas. Evidence based management can help an organization to make better decisions by reducing the gap between designing excellent processes and their real time implementation. Evidence Based Management means making decisions based on best accessible facts, that is, scientific findings and unbiased organizational facts. It is an emerging area in management domain that explicitly uses the contemporary, optimal evidence in management for decision making. This field of study has emerged from empiricism with the aim of applying scientific method to improve managerial decision making process. Evidence-based practices can translate scientific potentials based on best evidences into organizational practices and link the decision making processes to the current scientific research underlying human behavior and actions.
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    Stage wise Innovation Diffusion with a Dynamic Market
    (Bloomsbury India, 2016) Chanda, Udayan
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    Review of Innovation Modeling Literature
    (CRC Press, 2020) Chanda, Udayan; Nagpal, Gaurav
    Birth of product innovations is a natural phenomenon that takes place as and when the ever-changing consumer needs are addressed. The examples of such innovation technology products are our mobile handsets, the WiFi routers, the microprocessors, the computational devices, and the data storage devices. Such innovations in the products take time to get diffused in the market. While some innovations prove to be successful, some may fail also if either the understanding of the consumer needs is inadequate, or the implementation of the innovation in terms of market entry strategy or operational strategy is faulty. There is plenty of literature on the diffusion modelling of innovations. This review aims to summarize the existing literature on diffusion modelling of innovations and bring about the research gaps that can be addressed in the future. While putting forward the research gaps, the authors attempt to give a due consideration to the contemporary needs of the industry in line with the evolving consumer dynamics and supply dynamics.