Department of Management

Permanent URI for this collectionhttp://localhost:4000/handle/123456789/1930

Browse

Filters

20251

Settings

Author: search.filters.author.Chanda, UdayanSubject: search.filters.subject.Bibliometric analysis

Search Results

Now showing 1 - 1 of 1
  • No Thumbnail Available
    Item
    Green advertising: a hybrid literature review using citation and TCM analysis
    (Emerald, 2025-01) Goyal, Praveen; Chanda, Udayan
    Given the multifaceted nature of research in green advertising (GA), it is critical to holistically review the extant literature to understand their contributions. This study aims to perform a hybrid literature review by combining citation analysis and a theory-context-method (TCM) framework to map the conceptual development of GA in the past three decades.