Department of Management
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Item Assessing Managers Awareness About CSR Issues: A Study of Indian It Industry(JETBM, 2015) Goyal, PraveenCSR has become important part of today 's corporate strategi. It is important to the decision makers that they should communicate effectively c0mpany’s CSR e/forts to all levels ofmanagement. This study aims at evaluating the awareness about the CSR initiatives in Indian 1T_/irms. Data has been collected using survey questionnaire method. Result of the studies shows that employees in the IT firms are aware about the CSR initiatives of their companies.Item Assessing online reviews: A text analysis approach(Bloomsbury Publishing, 2018) Goyal, PraveenThe added objectives of FOBE 2018 is to promote research and developmental activities in IT for Strategy, Marketing, Computational Management and the related areas and to promote scientific information exchange between researchers, developers, consultants, academics, students, and practitioners working in India and abroad. The conference will be a regular event to make it an ideal platform for people to share views and experiences in the formulation and implementation of Strategy, Information Technology, Marketing and other facets of Business Administration. Hope this volume finds space in the minds of the practicing world of business and draws new landscapes in future.Item Understanding the impact of social media on the process of value co-creation(Bloomsbury Publishing, 2018) Goyal, PraveenThe added objectives of FOBE 2018 is to promote research and developmental activities in IT for Strategy, Marketing, Computational Management and the related areas and to promote scientific information exchange between researchers, developers, consultants, academics, students, and practitioners working in India and abroad. The conference will be a regular event to make it an ideal platform for people to share views and experiences in the formulation and implementation of Strategy, Information Technology, Marketing and other facets of Business Administration. Hope this volume finds space in the minds of the practicing world of business and draws new landscapes in future.Item Evolution of Sustainability as Marketing Strategy: Beginning of New Era(Elsevier, 2012) Goyal, PraveenTime has witnessed the different phases of marketing strategy. Out of which, sustainability is the key issue which has emerged in marketing strategy over the time. In earlier phase of 1970s, ecological issues have emerged as a new paradigm in marketing strategy. Then in next decade, social issues picked up the lime light and emerged along with ecology. Reassessment of the issues resulted in evolution of green or environmental issues in marketing strategy and now the sustainability in marketing strategy has become the focus of attention of the researchers. Therefore, the objectives of this paper are, first, to review and understand concepts of marketing strategy and sustainability, secondly, to discuss evolution of sustainability in marketing strategy and lastly, to discuss the future of sustainability marketing strategy.Item Corporate sustainability performance assessment: an analytical hierarchy process approach(Inder Science, 2014-10) Goyal, PraveenThe objective of this study is to develop a model to measure the corporate sustainability performance of the oil and gas industry using an analytical hierarchy process. A top-down approach was used for selecting sustainability indicators based on three dimensions: social, environmental and economic. The model was applied to the case company to assess sustainability performance and for validation purposes. The assessment discloses a little improvement in corporate sustainability performance of the company. Therefore, the model may help analyse corporate sustainability performance in view of a competitive advantage in the long run. This model will also help stakeholders assess the sustainability performances of particular companies and their relative performances with competitors. This model may help develop a set of standards for a particular sector so companies may improve their sustainability performance.Item Corporate sustainability performance and firm performance research: Literature review and future research agenda(Emerald, 2013-03) Goyal, PraveenThe aim of this paper is to present a taxonomy of available literature on the relation of sustainability performance and firm performance, and to provide a path for future research for this field of study.Item Identification and prioritization of corporate sustainability practices using analytical hierarchy process(Emerald, 2015-03) Goyal, PraveenThe purpose of this paper is to identify and prioritize the corporate sustainability practices to improve the corporate sustainability performance in the manufacturing sector. Further, these practices are being prioritized to find out the essential practices to ensure logical allocation of limited resources.Item A Resource-Based View on Marketing Capability, Operations Capability and Financial Performance: An Empirical Examination of Mediating Rol(Elsevier, 2015-05) Goyal, PraveenUsing a resource - based view of firms, this study provides a new viewpoint to model functional capabilities of the firm. It also emphasizes that a firm with marketing capabilities leads to superior financial performance as compared to those, focusing solely on operational capabilities. This paper sets out to examine the relationships among marketing capabilities, operations, capabilities and financial performance of the firm. It also investigates the mediating role of competitive advantage and supply chain management (SCM) in the above mentioned relation. An approach based on the survey was considered to gather data. The conceptual model was tested empirically using structural equation modelling. The results support the research model and reveal that competitive advantage fully mediates marketing capabilities to the financial performance relationship. Among the operations capabilities and financial performance of a firm, SCM plays a role of a partial mediator. Moreover, both marketing as well as operations capabilities found significantly linked, and has a positive influence on financial performance. In addition, findings also depict that SCM significantly influences the firm competitive advantageItem Modeling the CSR barriers in manufacturing industries(Emerald, 2017-10) Goyal, PraveenThe purpose of this paper is to identify and rank the various barriers of the CSR implementation in Indian manufacturing companies. Further, this paper also studies interaction of different barriers.Item Modeling and classification of enablers of CSR in Indian firms(Emerald, 2019-05) Goyal, PraveenThe purpose of this paper is to study corporate social responsibility (CSR) enablers, with special reference to Indian firms. Further, the CSR enablers have been identified and their ranking obtained, and interactions and interrelationships among the different enablers have also been studied.