Department of Management
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Item Enhancing green competitiveness: the role of buyer-supplier integration in automotive supply chains(Emerald, 2025-09) Goyal, PraveenThe present study aims to expound on a hidden and intrinsic mechanism that forms green competitiveness for firms. This study establishes a link between buyer-supplier integration and green supply chain (SC) practices in relation to green competitiveness. It highlights how green SC practices shape both operational and marketing competitiveness (MKC).Item The critical role of the chief information officer in smart management of digital transformation(IGI Global, 2022) Goyal, PraveenOrganisations are increasingly attempting to digitally transform their business models. Effective management of these new-age business models requires specific skills. In this regard, among all the C-suite leaders, the role of the Chief Information Officer (CIO) is the most impacted. The role itself is getting transformed from traditional infrastructure and application management to becoming a strategic business partner. As a result, expectations from the CIOs have increased manifold though many organisations remain dissatisfied with the delivery of digital transformation. Thus, specific to CIO role perspective, both in practice and literature, there exists a gap between what is expected versus what is delivered. To address this gap, through this study in context of digital transformation (DT), the authors deliberate on how the role of the CIO is transforming, outlining novel responsibilities and vital leadership skills that will be perquisite to contribute effectively for the future CIO positioItem Co-creation of intangible brand assets: an integrative S-D logicorganic view of brand-based conceptual framework(Elgar Online, 2022-03) Goyal, PraveenService-Dominant (S-D) logic has sparked a renewed conceptualization of brands, which are considered as experiential processes co-created by service system actors. Drawing on this S-D logic-based reconceptualization of brands, in conjunction with the Organic view of the Brand (OVB), we offer insight into the deployment of value co-creation as a strategic tool for developing intangible brand assets. We also outline specific actors' brand-related resource contributions that are conducive to value co-creation's development. Based on these analyses, we propose a conceptual framework that highlights relevant service system actors' brand-related contributions in co-creating the key intangible brand assets of brand heritage, brand identity, and brand meaning. We conclude by pointing out important implications that arise from these analyses.Item Cultural Diversity in Tourism: A Bibliometric Analysis of 33 Years (1988–2021)(Emerald, 2022-11) Goyal, PraveenThe aim of the present study is to perform bibliometric analysis on available literature on the subject of cultural diversity in the tourism sector. The Scopus database is used to retrieve the research article data and 133 articles were fetched over a period of 33 years (1988–2021). The further analysis is performed using and Biblioshiny tool package of R programming language and VOSviewer. The findings for study not only reveal the trends of publications but also produced the information on most influential authors, journals, and universities which are actively contributing to the subject of cultural diversity in tourism. Various network graphs are also generated using software to draw meaningful conclusions. The present study will not only aid future investigators in understanding the past developments on the subject of cultural diversity in tourism but also help industry professionals in formulating better strategies and tactics keeping in mind the cultural dimension of tourism. The present study is a maiden attempt to perform the bibliometric analysis on the subject of cultural diversity in tourism.Item Exploring the drivers of digital transformation in Indian organisations: a multi-sector study(Inder Science, 2023-09) Goyal, PraveenDigital transformation (DT) has presented tremendous opportunities and challenges to organisations. By leveraging continuously emerging digital technologies, organisations are increasingly pursuing to make their business models efficient and smart. Consequently, research on DT has gained significant momentum in academia and practice. Although many studies present insights about DT as a phenomenon, the underlying factors encouraging such transformations are not frequently evaluated and discussed, and less so in Indian context. This study addresses this research gap by conducting a multiple case study of six organisations engaged in DT and identifying primary reasons driving the organisations towards DT. These factors are broadly classified into four categories - business innovation and process improvement, business sustainability, internal digital aspirations, and unplanned external exigencies. The study empirically identifies the drivers of DT that beginner organisations can use to address 'where to start for DT'. The well-established organisations can use these drivers as a baseline to assess, contextualise and strategise their DT efforts to improve the success rates of their DT endeavoursItem Handbook of evidence based management practices in business(CRC Press, 2024) Sharma, Satyendra Kumar; Goyal, Praveen; Chanda, UdayanThis book is a collection of selected high-quality research papers presented at the 4th International Conference on Evidence-Based Management (ICEBM) 2023, held at Birla Institute of Technology & Science, Pilani, Rajasthan, India, during February 24–25, 2023. It has 76 chapters written by various scholars focusing on evidence-based management practices in different functional areas of management with the application of theory and empirical techniques.Item Agro-tourism: a literature review(CRC Press, 2023) Goyal, Praveen; Chadha, SaurabhFor many centuries, the agricultural sector has been considered an important sector of the economy. Over a while, the contribution of this sector to economic growth has declined for various reasons. These reasons include rapid industrialization, migration to the urban areas, more focus on white-collar jobs, and a decline in agricultural land resulting in the downfall in the farmer’s income. Governments across the globe, in general, and especially in developing economies, are exploring various ways to increase the income of rural households. Agro-tourism has emerged as an important way to increase farmers’ income globally. Governments are implementing various policies to promote agro-tourism activities. In recent years, this concept has captured the interest of scholars, practitioners, and policymakers and further resulted in the growth of research in this field. This study presents a review of the literature in the field of agro-tourism. The literature for the study was collected from the Scopus database using specific keywords. Research studies published in the last 20 years were collected for the review. The study results show a significant growth in the literature in the field of agro-tourism across the globe.Item Investigating the impact of online service convenience on customer engagement, attitude and intention to use food delivery apps(2023) Goyal, PraveenFurthermore, the role of customer engagement has been examined in relation to attitudes and intentions to use mobile food delivery apps. The data was collected in five malls of the National Capital Region (NCR) of India through a structured questionnaire. The convenience sampling method was employed, resulting in 161 responses. The Adanco 2.2 software was used to analyze the responses. Since this study represents the first attempt in the context of food delivery apps, its findings have implications for both academics and marketersItem The role of CIO in digital transformation: an exploratory study(Springer, 2023-09) Goyal, PraveenWith a continuous stream of emerging technologies, organizations are increasingly seeking to digitally transform their business towards ever efficient, intelligent, and self-learning business models. As the recognized head of IT, the Chief Information Officer (CIO) is often tasked with the responsibility of successfully implementing Digital Transformation (DT) initiatives. While there are independent studies on CIO role, and on the impact of DT, the role of CIO is not sufficiently examined in the DT context. This study fills this gap by conducting multiple case study of six organizations engaged in DT. Following the role theory, the study emphasizes the CIO as an actor focused on digital strategy and empirically delineates the multidimensional task demands associated with DT regarding the CIO role under the new strategic realities of the digital age. We find that while traditional CIO roles still apply, the DT context adds more nuances in such roles. Moreover, some new roles (e.g., legacy systems integration, risk management and IT security) have become crucial that are not adequately captured in extant literature on CIO roles.Item The evolution of pro-environmental behavior research in three decades using bibliometric analysis(Wiley, 2024-03) Goyal, PraveenPro-environmental behavior plays a pivotal role in mitigating adverse environmental conditions like climate change and greenhouse gas emissions. Therefore, the current study aims to demonstrate the evolution of pro-environmental behavior research and determine the emerging areas of this research field. This study employs a bibliometric approach encompassing temporal, co-word, citation, and bibliographic coupling ana- lyses using SciMAT and VOS Viewer to analyze 1824 articles extracted from Scopus, spanning the period from 1993 to 2022. The findings of bibliometric analysis reveal that (i) After the introduction of sustainable development goals, the research on pro- environmental behavior has considerably evolved and gained enormous diversity, (ii) the predominant research themes include ecotourism, sustainable consumption behavior, and corporate social responsibility, (iii) green behavior and green marketing are the two significant emerging research areas. This study would facilitate research practitioners and academicians in comprehending evolving trends and identifying avenues for future research.