Department of Management
Permanent URI for this collectionhttp://localhost:4000/handle/123456789/1930
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Item How Co-creation Drives the Success of Public Service Initiatives? A Case-study Based Analysis(Taylor & Francis, 2019-09) Goyal, PraveenCo-creation is emerging as an important marketing strategy in the public services sector. This paper examines the mechanism through which co-creation can be employed to drive the success of developmental initiatives in the public services sector. Through a case study methodology using in-depth interviews of 16 implementation experts, the study provides with a comprehensive framework that explicates the manner in which co-creation can be used as a strategy for success in the context of public services. This study, in essence, attempts to draw on the insights of value co-creation from the business world and explores the possibility of integration of those insights with the public services sector. Based on the findings, we discuss the significant contributions the study has made to the theoretical development and conceptual enrichment of the public services management literature.Item Emerging trends in the literature of value co-creation: a bibliometric analysis(Emerald, 2020-04) Goyal, PraveenThe purpose of this paper is to review the extant literature on value co-creation using bibliometric analysis in an attempt to gauge the evolving journey of this concept since its inception in the business and management domain.Item Value co-creation: a review of literature and future research agenda(Emerald, 2022-01) Goyal, PraveenThe purpose of this paper is to present a systematic review of the available literature on value co-creation (VCC) and provide insightful future directions for research in this domain.