Department of Management

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Subject: search.filters.subject.Blockchain technology

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    Role of blockchain in shaping trust and purchase intentions for beauty brands advertised online
    (Taylor & Francis, 2025-03) Nigam, Achint
    Corporate reputation is the public’s perception of a business and how people perceive an organization with their products, services, and behaviours. In the beauty industry, consumers are known to be more curious and conscious of the broader impact of their buying decisions. With significant purchasing power, consumers now prioritize safety and health considerations when it comes to beauty care. Our empirical study investigates the role of blockchain technology on consumers’ perceptions of quality, consumers’ trust, and their intention to buy beauty brands advertised on online beauty platforms, through an experiment. Drawing broadly on the theories of swift trust and trust-based marketing, the findings of the moderated-mediation analysis highlight that the application of blockchain technology on e-commerce platforms would lead to higher buying intentions for unpopular beauty brands than for popular beauty brands. The study is empirical evidence that highlights how blockchain’s transparency and traceability characteristics could be important indicators of consumers’ perceptions and trust in a beauty product brand which may lead to better brand image and corporate reputation.
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    Blockchain’s double-edged sword: thematic review of illegal activities using blockchain
    (Emerald, 2024-03) Nigam, Achint
    The purpose of this research paper is to review and synthesize the role of blockchain technology (BCT) in various types of illegal activities, including but not limited to fraud, money laundering, ransomware attacks, firearms, drug tracking, cyberattacks, identity theft and scams
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    Blockchain as a resource for building trust in pre-owned goods’ marketing: a case of automobile industry in an emerging economy
    (Taylor & Francis, 2022-06) Nigam, Achint
    Blockchain technology (BCT) has caught tremendous attention from businesses. In the present study, the authors propose that if BCT is used to track a product’s life cycle, that is, when it was manufactured, purchased, and used by the first and subsequent owners, the information asymmetry present in the pre-owned automobile market can be significantly reduced. The study uses a qualitative procedure to explore the challenges which buyers, sellers and intermediaries face while buying and selling pre-owned automobiles, specifically in emerging economies. Theoretical constructs of the resource-based view and the trust-based marketing theory are used to explore the extent to which BCT can influence customer purchase intention and the marketing performance of firms dealing in pre-owned automobile products in emerging economies. We collected data by conducting eight focus group discussions with generation Y and Z individuals who had experience of buying or selling pre-owned automobiles. We also conducted five personal interviews with managers of pre-owned automobile online/omnichannel retailers to understand the industry’s point of view. Three themes emerged during the study: ‘current challenges in pre-owned automobile transactions,’ ‘scope of blockchain in pre-owned automobile transactions,’ and ‘concerns regarding blockchain adoption in pre-owned automobile transactions.’ We present our findings based on these three themes. Further, we propose a conceptual model and provide theoretical and managerial implications for the pre-owned automobile industry.