Department of Management
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Item New normal of stock trading in India(Bloomsbury Publishing, 2021-02) Tiwary, DaitriThe stock markets around the world witnessed bloodbath in the month of March 2020 as painful news about the spread of the novel coronavirus sustained to accumulate. The immense disruption caused by COVID-19 has projected the post pandemic stock market scenario into uncharted territory. In the current pandemic scenario, the current stock market has seen its highs and lows affected by the crisis and the liquidity in the market, with the performance and operations of companies taking greater hit. In the post pandemic era, stock markets are expected to pose lot of opportunities driven by deep research analysis and market insights. What is pertinent is disruption in trading strategies in the post COVID-19 world. Looking out for future opportunities and challenges, the volatility of the stocks in the post-pandemic market is explore and the deviations from traditional trading strategies are analyzed; the aim is to prescribe the investors to plot their course through the “new normal” of capital market. The articles will be exploring investor sentiments coupled with SENSEX data to probe deeper for insights. The market has also witnessed healthcare and pharma stocks being caught in a frenzy. The article attempts to analyze the development of vaccine as well as supportive healthcare as a treatment of the novel coronavirus with an aim to predict the returns from pharma stocks. Converging the present trend of stock analysis, the course of rebound is explored, given the success of a vaccine. The authors explore how the new normal demands a ‘New Mindset’for traders and investors. While it is still believed that the current COVID-19 challenges are temporaryItem Revamping workplace learning and development during COVID-19 in HR consulting industry in India: a thematic analysis(Inder Science, 2023-06) Naim, Mohammad FarazThe present study endeavours to identify emerging trends in workplace learning and development (L&D) domain. This qualitative enquiry focuses on how L&D function is transforming during COVID-19 pandemic era. The study relies on semi-structured interviews carried out with 28 senior human resource (HR) professionals working in HR consulting industry in India. Findings based on thematic analysis indicate that organisations in HR consulting industry are placing a strong emphasis on L&D initiatives including, technology-enabled learning, collaborative and informal learning, enabling learning ecosystem, and communication and collaboration in remote work setting during the COVID-19 times. This article is an original contribution to the relevant domain of L&D in the present context. It offers policy guidelines to L&D professionals to revamp their existing L&D strategy and implement newer initiatives. In addition, the article extends the literature on workplace L&D by highlighting key practices needed for rolling-out a novel L&D strategy specifically in the COVID-19 contextItem Unnao tanneries limited: post covid business strategy(Sage, 2022-10) Nigam, AchintUnnao Tanneries Limited (UTL), formerly known as Monir Leather Works, was set up in the 1980s and has been a family-owned business for over four decades. The primary activity of UTL in the initial years was leather jackets and purses. It sold its products under the brand name Brown Cliff. It shifted its manufacturing units from Kanpur to the nearby town of Unnao to cut costs and increase capacity in 1990. It later expanded its product range to primarily include leather footwear, targeting the menswear market. It became one of the top players in the northern part of the country with a proper business strategy. The footwear segment was growing rapidly and profitably for UTL. The business was smooth for almost four decades with minor hiccups until the government imposed a ban on its functioning due to a sparse wastewater disposal system in May 2019. The initial ban was prolonged further due to the COVID-19 pandemic in the country in March 2020. As a result, UTL suffered a significant loss in sales and clients. Reviving demand for the products after the easing of partial lockdown in the country was a daunting task. UTL became a contractual manufacturer for CONTE to utilize its idle resources and reduce its financial burden. Later, UTL got an offer from Batla Leather Products Limited (BLPL) to become its contract manufacturer. BLPL was one of the top players in the national and international market and it was looked for facilities to quickly scale up its operations. This case allows the readers to put themselves in Mr Sadiq Monir’s shoes and analyse an unforeseen business situation. The choice between short-term profits and sustainability versus long-term growth of the family brand Brown Cliff had to be made. The case gives several macro and micro factors supporting the choices and the decision to be made. The decision dilemma has two facets—to gain expertise in improving operations and to have a steady flow of income for the next 2–3 years versus risking the loss of independence and dilution of the family brand Brown Cliff.Item Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach(Elsevier, 2023-03) Nigam, AchintThis paper aims to identify the revised international marketing strategies in communication during the COVID-19 pandemic by utilizing the firm's resources and capabilities. We conducted in-depth interviews and a questionnaire survey with key stakeholders of retail organizations which changed their digital marketing strategies during COVID-19. The data is collected from 587 respondents from different parts of the world through resource orchestration theory. The qualitative findings support a high degree of association among the firm’s resources and capabilities, leveraging processes based on the revised international marketing strategies during the COVID-19 pandemic. We have developed a conceptual model based on these findings with six variables: leveraging process of the firm’s capabilities information technology-related resources; information technology-related capabilities, dynamic capabilities, environmental uncertainty, and leveraging process of the firm’s resources. However, environmental uncertainty and leveraging of the firm’s resources were not influential in forming digital marketing strategies during COVID-19. This study proposes a new process for international marketing managers in business organizations to restructure the resources within their organizations by creating new capabilities and leveraging them.Item Cushioning the Economy From COVID-19: A Commentary on the Approaches Adopted by Major Nations(IGI Global, 2021) Nagpal, GauravThe COVID-19 pandemic has left the world in complete disarray. Different economies around the world have tackled the COVID-19 pandemic differently, with several monetary and fiscal policies being introduced to combat the devastating effects the pandemic has had on the economy. This chapter focuses on some of the most economically powerful countries and their policies to overcome pandemic-related adversities. More importantly, it gives insights on how COVID-19 is different from earlier crises in terms of its characteristics and also in terms of the uniqueness of the initiatives taken by the major economies in mitigating its impact. The chapter also discusses how the new-age technologies can help manage this crisis better. The study also discusses the implications for the policymakers, the governments, the executioners, and the think tanks or consultants to the decision makers.Item An Intelligent omnichannel assortment model to manage webrooming: an optimization approach(Taylor & Francis, 2022-05) Sharma, Satyendra KumarGlobal retail industry players have witnessed a grave scenario due to the impact of the COVID-19 pandemic. The pandemic has changed the way shoppers think, manifested in the decelerating footfall and increasing threat for traditional brick and mortar stores. The strategy of switching over to omnichannel seemed to have provided the needed relief to traditional retailers and manufacturers in the consumer goods industry. However, a robust omnichannel product assortment model requires integrating channels and remodeling managers’ roles to provide consumer experience and satisfaction and maximize profitability across all touchpoints with minor disruptions. The paper formulates and simulates an omnichannel data-driven fulfillment analytical model to analyze customers’ product mix and manage assortment accordingly. Further, an optimization model that maximizes revenue and profitability is formulated as a suggestive framework with strategies for the current scenario. The paper is helpful for marketing researchers and retail planners for omnichannel assortment management