Department of Management

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Subject: search.filters.subject.Generation Z

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Now showing 1 - 8 of 8
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    Generation Z and green hospitality: insights into eco-conscious decision-making
    (USC's publishing, 2025-08) Naim, Mohammad Faraz
    Green hotels have emerged in response to social demand (i.e., stakeholders pressure) for greater environmental care from the hotel sector, such as, reduction in water and energy consumption and waste generation. However, the initiatives carried out by green hotels have a cost that usually translates into a higher price for guests. The purpose of this study was to examine the variables that determine the willingness to pay a higher price to stay in a green hotel among Generation Z (Gen Z). The model was tested on a sample of 173 Spanish Gen Z using AMOS. The data were obtained through an online questionnaire administered to a convenience sample. The results of the study support the sequence awareness of consequences-ascription of responsibility-personal norm, as well as the inclusion of the attitude towards green hotels as a second mediating variable in the relationship awareness of consequences-personal norm. These findings have important implications for hotel management communication. In this regard, green hotel management should highlight the environmental issues in their surroundings and the environmentally friendly activities they carry out to encourage Gen Z to be willing to pay a higher price to stay at their hotels.
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    Future-forward education: a multi-stakeholder approach to gen Z learning
    (Academy of Management, 2024-07) Bhat, Anil Kumar; Mahesh, Jayashree
    This paper explores the evolving landscape of higher education in response to the unique characteristics and expectations of Generation Z students. The authors emphasize the need for a comprehensive framework that aligns teaching methods with the preferences of Gen Z, addressing challenges in pedagogy and learning. The futuristic learning framework adopted in the study proposes a multi-stakeholder systems approach, considering input from students, faculty, and administrators. This study provides an integrative literature review, drawing insights from 185 papers categorized into 13 key areas. It reviews the influence of societal shifts on educational approaches to generate new insights for the educational framework and covers diverse aspects including managing student expectations, addressing faculty needs, delivering subject matter, developing evaluation methods, and understanding industry requirements among others. It delves into transformational learning methods tailored for Gen Z, including content delivery, pedagogical techniques, and innovative e-learning technologies. The framework also highlights the importance of aligning educational outcomes with industry and other regulatory requirements, fostering an entrepreneurial mindset, and integrating contributions to society. The paper concludes by highlighting the need to introduce experiential pedagogy, specifically Service Learning to enrich Gen Z's learning experience, preparing them for leadership roles and societal responsibilities thereby helping them to self-actualize.
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    Purchase Behavior of Generation Z for New-Brand Beauty Products: Exploring the Role of Blockchain
    (IGI Global, 2022) Nigam, Achint
    Consumers get innumerable product options, making it crucial to study their selection among brands v/s new brands. The study explores how in a post covid world, the online purchase behavior of Generation Z female consumers is impacted for new-brand beauty products. Using qualitative methods, the authors explored the online purchase behavior of Generation Z females for the purchase of beauty products in emerging economies and how blockchain technology (BCT) can play a crucial role in influencing consumer decision-making. Five focus group discussions were conducted. The study’s findings reveal four key themes – “It's too hard to be an innovator,” “Online stigma,” “New brand reservations,” and “BCT and new brands purchase decisions.” The authors portray that generation Z consumers don’t feel competent enough to buy new brands online without extrinsic motivation. They do not entirely trust the information marketers provide them in the current form. They are expected to buy new brands online if the authenticity of the complete product details can be verified using blockchain mechanisms.
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    Brace Up for the New Generation: Decoding the Psychological Contract Expectations of Gen Z in a Digital World
    (Springer, 2021-02) Naim, Mohammad Faraz
    The present chapter endeavors to map the psychological contract expectations of Gen Z members in a digital world context. Relied on theoretical underpinnings of psychological contract theory and generational cohort perspective, a conceptual framework is proposed representing the work expectations and preferences of Gen Z members. Gen Z members harbor high expectations in terms of workplace flexibility, learning and development opportunities, career advancement pathways, access to latest technologies, consistent feedback, work-life balance, and a social atmosphere. The conceptual framework of this study offers insights into the high expectations held by Gen Z members, which acts as a guiding mechanism for human resource managers to tailor generation-specific policies to tap the potential of this upcoming workforce segment
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    Exploring Learning Preferences of Gen Z Employees: A Conceptual Analysis
    (IRMA, 2021) Naim, Mohammad Faraz
    The chapter focuses on a relevant topic of interest for academics and practitioners alike. Leveraging a review of scholarly and practitioner literature, this chapter proposes a broad map of Gen Z employees' learning and development preferences at workplace, using a Work-integrated learning perspective. Findings suggest that Gen Z employees place a strong emphasis on continuous learning and development, access to technological solutions, collaborative and informal learning, consistent feedback, an enabling learning ecosystem, mentoring, gamification in learning, and knowledge sharing. This study offers insights for HR managers and policymakers to configure generation-specific practices and create an appealing learning ecosystem, congruent to learning styles of Gen Z members. It illustrates how organizations should revamp their existing learning and development (L&D) strategy to suit Gen Z learning expectations. The results of the study furnish crucial implications for learning and development practitioners and extend the literature on Gen Z at the workplace.
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    Managing Generation Z in Gig Economy: Towards an Integrative Framework of Talent Management
    (IDEAS is a RePEc, 2022) Naim, Mohammad Faraz
    Generation Z, with its unique set of characteristics, is ready to enter the workforce. The dominant characteristics of Generation Z including entrepreneurial drive, quest for learning and development, need for work-life balance, and instant gratification demand innovative talent management strategies. Additionally, the digital agenda and the shift towards the gig economy will make this task more challenging for the organisations. Based on the generation cohort theory, organisations must revamp their talent models to incorporate the expectations of respective generations for harnessing distinct multigenerational interests. The present chapter is a conceptual study that highlights a unique psychological profile of Gen Z members from the perspective of the gig economy. In this line of thought, the study further develops a conceptual framework of talent management of Gen Z members. This study will help the organisations to adjust their HR practices to cope up with the future challenges of the upcoming workforce and to effectively attract, engage and retain Gen Z talent.
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    Education of Generation Z: A Systematic Review and Research Directions
    (ICON-BITS 2021, 2022-02) Mahesh, Jayashree
    The purpose of this paper is to gain an understanding of existing research and debate regarding the requirements expectations and attitudes of Education for Generation Z using the technique of Systematic Literature Review. The Review has been done by systematically collecting the existing literature between 2003 and 2020. The literature is categorised according to Geographical Distribution and types of studies undertaken. Literature is also categorised based on the type of study. A disciplined screening process resulted in 41 relevant research papers appropriate for the study. As these papers explain the emerging trends in the discipline since 2003, it can serve as a base for researchers who wish to conduct a meta-analysis about Generation Z. It would also enable establishing a framework for further empirical research. Due to the vast nature of topics related to the education of Generation Z, it is not possible to study the entire discipline in a single study. Hence the study only focuses on relevant and emerging trends about education for Generation Z. The study aims to fill the gap of unavailability of a structured systematic literature review in the domain of education of Generation Z. This serves as an important source of information for academicians, practitioners. The study postulates new avenues for future research. The study contributes to the methodology for conducting Systematic Literature. Reviews in the field of teaching and learning, specifically for the education of Generation Z. It highlights an effective method for mapping out thematically and viewing holistically emerging research trends.
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    Are Gen Z Values the New Disruptor for Future Educational Institutions?
    (Journal of Higher Education Theory and Practice, 2021) Bhat, Anil Kumar; Mahesh, Jayashree
    Do educational organizations need to go beyond the self-imposed dichotomies of preparing students for either career or direct them towards their passions, guide them towards professional success or goad them towards a balance that will keep them happy? Whether models of teaching/learning would have to evolve through disruption or perish in future? That is the motivation for our study which seeks to understand in depth, the values of post-millennial higher education students and suggest consequently a broad contour of academic structure that might accommodate their preferences. We purposely select a sample cohort of brightest Generation Z students of an eminent technological university who can articulate freely their deepest feelings and perceptions about their hopes and fears. Through qualitative research tools we obtain their rich inputs to propose a model of teaching /learning based upon four superordinate Generation Z values (viz. instrumental – career & passions; terminal – success & happiness) in the context of higher education. Finally, we propose a framework for change of educational organizations in terms of their curriculum, pedagogy and culture.