BITS Faculty Publications
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Item Knowledge development in non-fungible tokens (NFT): a scoping review(Emerald, 2024-01) Nigam, AchintThe purpose of this paper is to investigate the potential of NFTs in revolutionizing innovation management and information systems. Innovations done by firms are blatantly used by other firms to develop cheap knock-off. This leads to huge economic loses to the firm investing in research and development activities. Firms are in need of trusted, immutable and verifiable means of storing information which cannot be used by others, even if publically available without their consent. Non-fungible tokens (NFTs) appear to be one such solution to this problem that has recently attracted a lot of investor interest. Using NFTs the information is tokenized and is stored in a secure manner.Item Dark side of the metaverse and user protection(Emerald, 2024-12) Nigam, AchintIn this chapter, we explore the dark side of the metaverse and the need for user protection. While the metaverse offers multiple opportunities it also poses significant risks for users, such as privacy concerns, addiction, harassment, and cyberbullying. First, we discuss the various threats that users may encounter such as online harassment, assaults, cyberbullying, hate speech, identity theft, and virtual property theft. As per the Center for Countering Digital Hate, an incident of violation occurs every seven minutes within VRChat, a popular virtual reality game. The level of misconduct in the metaverse can surpass the extent of internet harassment. Virtual reality gaming has been associated with various health issues like sleep deprivation, and insomnia as well as mental health concerns such as depression, anger, and anxiety. We examine how these issues may impact user’s physical and mental health. The sensors and devices used in the metaverse collect a vast amount of user biometric data and spatial data. Interactions between users and metaverse could be leaked. We examine different methods that improve user protection, including everyone from enhanced security protocols via the application of privacy-enhanced technology to several avatars, two-factor authentication, and user educational and awareness programs. Moreover, we explore how the newest technologies, like blockchain and artificial intelligence, play a role in making user safety more important. We finished the course with the study of the case of Second Life, the virtual reality gaming platform, and pointing out some of the problems that exist within it.Item Good governance and implementation(Emerald, 2024-12) Nigam, AchintIn this chapter, we describe the importance of good governance in the metaverse. It offers unlimited opportunities and presents unique governance challenges. First, we describe the concept of good governance and its relevance to the metaverse. We emphasize that the speed of metaverse adoption depends upon the presence or absence of effective governance. Recognizing the metaverse as the next iteration of the internet, we present significant governance issues. Some issues such as interoperability, security, safety, privacy, law, and digital inequality are critical governance issues in the metaverse. Next, we explore the diverse governance frameworks to ensure the implementation of policies and regulations. These frameworks include decentralized governance, cross-sector collaboration, and standards-based governance. We also describe the best practices which are essential for good governance. To materialize the concepts and principles discussed, we present a compelling case study centered on Decentraland. This insightful exploration dissects a decentralized autonomous organization (DAO)-based governance structure, offering valuable insights into the intricacies and stages of governance proposals. We acknowledge both the merits and potential drawbacks inherent to this approach. This chapter aims to offer an all-encompassing view of metaverse governance, essentially serving as a comprehensive roadmap for traversing the multifaceted landscape of this digital frontier.Item Purchase Behavior of Generation Z for New-Brand Beauty Products: Exploring the Role of Blockchain(IGI Global, 2022) Nigam, AchintConsumers get innumerable product options, making it crucial to study their selection among brands v/s new brands. The study explores how in a post covid world, the online purchase behavior of Generation Z female consumers is impacted for new-brand beauty products. Using qualitative methods, the authors explored the online purchase behavior of Generation Z females for the purchase of beauty products in emerging economies and how blockchain technology (BCT) can play a crucial role in influencing consumer decision-making. Five focus group discussions were conducted. The study’s findings reveal four key themes – “It's too hard to be an innovator,” “Online stigma,” “New brand reservations,” and “BCT and new brands purchase decisions.” The authors portray that generation Z consumers don’t feel competent enough to buy new brands online without extrinsic motivation. They do not entirely trust the information marketers provide them in the current form. They are expected to buy new brands online if the authenticity of the complete product details can be verified using blockchain mechanisms.Item Conceptualizing the role of blockchain in omnichannel healthcare: a Delphi study(Emerald, 2022-09) Nigam, AchintThis study aims to identify the challenges in the healthcare industry as it adopts an omnichannel setup in an emerging economy context. Further, the study determines the scope of blockchain in addressing these challenges.Item Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain(Emerald, 2022-04) Nigam, AchintThe paper explores how consumer behavior for purchasing impulse products changed in the complex and disruptive (emergency) situation of the COVID-19 pandemic when the customer is shopping in-home and not visiting the offline stores in an emerging economy context. This paper further explores how digital transformations like the use of blockchain technology can aid offline/omnichannel retailers in reviving sales via permission marketing for impulse products.