An Analysis of variation in attitude towards brand across different age groups and implications for marketing communication

No Thumbnail Available

Files

TH836.pdf (13.76 MB)

Date

2012-03

Authors

Journal Title

Journal ISSN

Volume Title

Publisher

BITS Pilani

Abstract

Description

Supervisor (s): Dasgupta, Pinaki; Department of Management

Keywords

Management, Marketing Communication

Citation

URI

http://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/8703

Collections

Department of Management.

Endorsement

Review

Supplemented By

Referenced By