An Analysis of variation in attitude towards brand across different age groups and implications for marketing communication

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dc.contributor.authorWalia, Ruppal
dc.date.accessioned2023-01-24T10:13:36Z
dc.date.available2023-01-24T10:13:36Z
dc.date.issued2012-03
dc.descriptionSupervisor (s): Dasgupta, Pinaki; Department of Managementen_US
dc.identifier.urihttp://dspace.bits-pilani.ac.in:8080/xmlui/handle/123456789/8703
dc.language.isoenen_US
dc.publisherBITS Pilanien_US
dc.subjectManagementen_US
dc.subjectMarketing Communicationen_US
dc.titleAn Analysis of variation in attitude towards brand across different age groups and implications for marketing communicationen_US
dc.typeThesisen_US

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