Department of Humanities and Social Sciences
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Item Transformations in the Making: Actor-networks, Elite-control and Gender Dynamics in Community Forest Management Intervention in Adavipalli, Andhra Pradesh, India(Shaker Publishing, 2009) Nandigama, SailajaItem Psychometric properties of Hindi translated version of Values in Action Inventory of Strengths (VIA-IS).(Journal of Indian Health Psychology,, 2009) Choubisa, RajneeshNumerous implicit attempts have added explicitly to the understanding of the researchers’ thoughts, beliefs, and actions that foster knowledge in the growing field of positive psychology. Therefore, in a submission to support the conception behind thse formulation of Values in Action, present research has established the psychometric properties of Hindi translated version of Values in action Inventory of Strengths (VIA-IS) by using a sample of (N=186) undergraduate students from Delhi and Rajasthan. This article unveils the psychometric properties especially the correlations and factor structure of the translated version and in addition, the internal consistency reliability statistics (Cronbach’s alpha) with Comparative reference to the values obtained elsewhere. Finally, we got highly inter-correlated character strengths (0.51-0.80) and factor analysis gave us a “one-factor solution” that is discussed herein.Item Effectiveness of Self Focused Intervention for Enhancing Students’ Well-Being(Journal of Indian Academy of Applied Psychology, 2009) Choubisa, RajneeshThis study is a direct implication of the usage of a positive psychology based intervention module delivered in a classroom setting where the effects of the various strategies on the students were assessed. Presumably, participants, who have undergone the intervention programme, would be having a positive appraisal style. The students, who enrolled themselves for Positive Psychology course, participated in this study. Out of 90 participants, finally, 77 participants’ qualitative and quantitative data were taken into account. The results have been obtained by a pre-test and post-test within group experimental design for checking the significant differences as a way to measure of effectiveness of the multi-component self focused intervention programmeItem A Comparative Analysis of Positive Psychological Capital Amongst Public & Private Sector Employees(AIMA, 2009) Choubisa, RajneeshThe thought for this article surges out of a direct implication of an apparently overt yet unspoken phenomenon pertaining to the field of organizational behavior in the context of Indian scenario wherein the world of work is archetypically segregated per se into government (secure but low paid) and private (unsecure but high paid) sectors of employment. Although formal and informal sectors do exist as per established economic theories but contemporary Indian psyche is preoccupied with opportunities in the above mentioned sectors only. It is being hypothesized and proved herein through inferential statistics & tests of significance that, as far as the implications and extension of positive psychology at workplace is concerned, there tend to be radical differentiation amongst the employees in both these sectors specifically in terms of strengths, virtues, and the proclaimed core constructs; self efficacy, optimism, hope and resiliency of positive organizational behavior. Eventually, these results call for distinct human development and management practices. In addition to psychoanalytic discussion as epitome, some insights into the measure with special reference to the prevailing economic crisis and recommendations for future research are provided in the end.Item Identity, indigenous insurrections(Shipra, 2009-01) Nair, Harikrishnan GopinadhanItem The nature and functioning of democracy(Pearson Education, 2009) Nair, Harikrishnan GopinadhanContemporary India: Economy, Society, Politics, published in 1999, takes an in-depth look into the different types of issues that this country faces. It covers various aspects of contemporary India, and focuses on both nation-state, as well as the civil society. This book is divided into three sections, namely Economy, Society, and Politics. It contains various conceptual and empirical themes. The authors have used democracy as a common thread to bind different topics to each other. The first part, Economy, starts off with the basic features of the Indian economy during the time of Independence. Some other topics are food insecurity, economic policies, human development, regional disparities, and IT and social change. The next portion is titled Society, and its explains the sudden emergence of the Indian middle class. It also speaks of changes in social structures, the challenges and opportunities of social movements, catalysts of social change, and social mobility. The last section, Politics, has eleven chapters. Readers can learn about the parliamentary system, the Panchayati Raj, the nature of coalition politics, the changing nature of public administration, and why secularism is important to this country. Some other chapters are The Nature and Functioning of Democracy, India in the Global Strategic Environment, and Dimensions of Indian Federalism. The contributors of this book are research scholars and teachers of the University of Delhi. The content of each chapter is well-researched, and has been written in a conversational style to make it easy for readers to understand these diverse topics. Contemporary India: Economy, Society, Politics is for the general reading public, undergraduate and postgraduate students, professionals, and journalists. It also contains questions, a glossary, and a reading lists for students who are using this book to study for their Social Science examinations.Item Consentimiento y autonomía política del indio americano en el pensamiento tardío de fray Bartolomé de Las Casas(Universidad Nacional Autónoma de México, 2009) Nair, Harikrishnan GopinadhanItem Resurgence of Hindi in the Wake of the Globalisation(LANGUAGE IN INDIA, 2006-12) Chouhan, Gajendra SinghModern India is a multilingual nation. Hindi has come a long way since its adoption as an official language by Indian constitution in 1951.It is recognised as a national language in India and it knits the different mother tongue speakers together. In fact, Hindi doesn’t have much success stories in the past. Its adoption as an official language sent a ripple of resentment through the southern part of the country. The topsy-turvy journey of Hindi as a national language has come to an end and it has fitted in with the requirement of today’s generation and market. It is only after 1990 that revival of Hindi started taking place with globalization and media revolution in India. In today’s highly competitive scenario, globalisation is less a choice and more a compulsion. The term ‘globalisation’ is not merely confined to economics; it has also extended to our inner self i.e., our culture and society. Consequently, the winds of globalisation are bringing about a sea of changes in society and economy. Language and society go hand in hand. While societies undergo transition, so does language, both in its popular and in its purest form. The touch of marketisation has not left the linguistic scenario of India untouched.Item Sex in Advertisements: The Magic Mantra of Marketing(Excel Books, 2007) Chouhan, Gajendra SinghSex sells. More so, if the brand is associated with a woman. Sex is a big word in advertising. It is okay with other nations, but in India, people still shrink from it publicly. Most of the MNCs and their products ride on it to land safely in the global market. Does it sound good with the Indian products and the image of India? Can’t our products survive without sex and female nudity? Our nation, India is a potential global market player and also a country with a rich ancient heritage. It would be a rational marketing strategy where we unite our present and past and forges a new relationship with our buyers that is based on trust and understanding, a strong bond that is free from sex, greed and envy. This paper illustrates how our desi markets are flooded with sexual slogans and sensuous images to compete with the other global products. It further endorses that an effective communication strategy doesn’t necessarily rely on extreme sexism.Item The Semiotics of Visual Communication in Print Advertisements: How to Read between the Lines(SSRN, 2008-04) Chouhan, Gajendra SinghAdvertising being a study of human behavior and responses is subject to unpredictability and lack of clear answers. Its answers are at best probabilistic and never ever universal truths. As advertising is a lot about strong images and perceptions, the intensity of the imagery is quite understandable. Apart from the intense imagery, advertising also generates a lot of heated debates and "opinions‟ among people…Yet , opinions, likes and dislikes on ads will keep coming from all corners because having opinions and expressing them is part and parcel of being human. The subjectivity of such opinions will also continue. After all advertising is seen and felt by most of us in our 'personal‟ domain' what we can identify with (what we like) and what we cannot (what we don't like) (Tiwari Sanjay 2003). The current paper seeks to find how the visual messages are formed and given meaning through the semiotic analysis of the advertisements. The practitioners of semiotic school believe that the meanings of pictures are not in the pictures, but rather in what we bring to them. Since visual interpretation is based upon perception through cognition and language and is affected by social, cultural, and personal frames, we strongly believe that semiotics will help us explain the complexity of visual communication while processing visual information and producing meaning from the advertisements. This concept of semiotic is the major force of the present paper. The primary goal is to establish the underlying conventions, identifying significant differences and oppositions in an attempt to model the system of categories, relations (syntagmatic and paradigmatic), connotations, distinctions and rules of combination employed.