Department of Management

Permanent URI for this collectionhttp://localhost:4000/handle/123456789/1930

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Start date: 2020Subject: search.filters.subject.E-Commerce

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Now showing 1 - 6 of 6
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    Design and Deployment of Dynamic Performance Targets for the Lastmile Field Executives in eCommerce Logistics Industry
    (IGI Global, 2021) Nagpal, Gaurav; Srivastav, Prateek
    This chapter is an action research done for one of the largest eCommerce logistics organization (having presence in India) to design a working mathematical model which rates the field operations staff all around the country based on the dynamic targets depending upon different parameters, and then finally ranks the field executives relatively across the country. To ensure that the rating of the field executives is a fair and transparent process and discounts the influence of the nature of shipments provided to them problem, the authors worked with one of the largest global eCommerce delivery firms to design a rating system of the field supervisors using R.
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    Use of Data Analytics to Increase the Efficiency of Last Mile Logistics for Ecommerce Deliveries
    (IGI Global, 2021) Nagpal, Gaurav
    With the increasing share of digital transactions in the business, the way of operating the businesses has changed drastically, leading to an immense opportunity for achieving the operational excellence in the digital transactions. This chapter focusses on the ways of using data science to improve the operational efficiency of the last mile leg in the delivery shipments for e-commerce. Some of these avenues are predicting the attrition of field executives, identification of fake delivery attempts, reduction of mis-routing, identification of bad addresses, more effective resolution of weight disputes with the clients, reverse geo-coding for locality mapping, etc. The chapter also discusses the caution to be exercised in the use of data science, and the flip side of trying to quantify and dissect the phenomenon that is so complex and subjective in nature.
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    Exploring Deal of the Day: an e-commerce strategy
    (Emerald, 2020-10) Nigam, Achint
    Sartaj Electricals Limited (SEL), one of the leading consumer appliances company in India, growing business in international market, has setup its office in UAE.in 2005. The company has looked at the huge potential for water heater markets and with the help of three distributors, it was able to consolidate its position in Instant and Domestic range of water heaters, whereas it was trying to increase its presence in the Industrial Water heater segment, which had the highest growth potential and profitability. Recently, some distribution problems have begun to emerge. SEL felt that it was losing major control over the market and its distributors. Delta Food Industries, which was the customer of Al-Huraiz Enterprises, SEL’s most important distributor in UAE, has approached SEL about selling water heaters directly to them at lower prices than they had been getting from Al-Huraiz. In return the company would place a huge order with SEL, including a large number of industrial water heaters. SEL was excited about the opportunity because the Delta account would provide SEL with more control over its market and it would be a great reference account for promoting SEL to other customers. But Al-Huraiz was strongly opposed because it didn't want SEL taking over a customer that it had developed. All three distributors were very concerned that this was the thin edge of the wedge, and SEL would soon go directly to other Industrial customers. The three were forging an alliance to back up Al-Huraiz stand against SEL. Al-Huraiz was threatening to leave SEL. The firm wanted both the Industrial account and happy distributors. The case discusses that how SEL is managing this conflict with its distributors. Further, case focuses on issues related to goal congruence issues between the manufacturer and the distributor. Case also discusses the role of power in channel management, channel issues in broader strategic context, along with product line management, pricing and implementation issues.
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    How Do Value Co-Creation and E-Engagement Enhance E-Commerce Consumer Repurchase Intention?: An Empirical Analysis
    (IGI Global, 2022) Goyal, Praveen
    This study develops an integrated model to investigate how value co-creation, driven by positively-valanced e-engagement, enhances repurchase intention among e-commence consumers. Applying the tenets of UTAUT, this study also examines the moderating role of technology adoption in the association between e-engagement and value co-creation in the e-commerce context. Data were collected via 411 surveys completed by e-commerce consumers in India. Data analysis was done using PLS structural equation modelling. Results show that value co-creation, driven by positively-valanced e-engagement, enhances repurchase intention among e-commerce consumers, while, technology adoption moderates the association between positively-valanced e-engagement and value co-creation. The findings also reveal that consumption values, such as utilitarian and hedonic values, mediate the effects of value co-creation on repurchase intention among e-commerce consumers.
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    An Intelligent omnichannel assortment model to manage webrooming: an optimization approach
    (Taylor & Francis, 2022-05) Sharma, Satyendra Kumar
    Global retail industry players have witnessed a grave scenario due to the impact of the COVID-19 pandemic. The pandemic has changed the way shoppers think, manifested in the decelerating footfall and increasing threat for traditional brick and mortar stores. The strategy of switching over to omnichannel seemed to have provided the needed relief to traditional retailers and manufacturers in the consumer goods industry. However, a robust omnichannel product assortment model requires integrating channels and remodeling managers’ roles to provide consumer experience and satisfaction and maximize profitability across all touchpoints with minor disruptions. The paper formulates and simulates an omnichannel data-driven fulfillment analytical model to analyze customers’ product mix and manage assortment accordingly. Further, an optimization model that maximizes revenue and profitability is formulated as a suggestive framework with strategies for the current scenario. The paper is helpful for marketing researchers and retail planners for omnichannel assortment management
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    E-Marketing Mix Variables to Create Online Brand Equity in the Indian Context
    (IGI Global, 2022) Bhat, Anil Kumar; Rani, Leela
    This paper is an attempt to investigate and empirically validate e-marketing mix framework creating online brand equity suitable for adaptation in the Indian context. Exploratory and confirmatory factor analysis are used to identify and validate the e-marketing mix variables to create online brand equity. Primary product and service offerings, website content, customer care and relationship, website interactivity, website's security and reliability, and website speed are the six e-marketing mix elements identified. Also, a conceptual categorization is used to propose and develop a typology that classifies these six variables into primary and secondary activities. The identified e-marketing mix variables will be an insightful aid to planning various marketing activities and controlling other outcome variables like online satisfaction, e-loyalty, online brand equity, etc. This is one of the first attempts to propose and verify e-marketing mix variables for a developing economy like India and classify them under a generic parsimonious dimensional framework for e-commerce.