Department of Management

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Subject: search.filters.subject.Flexible strategy game-card

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    Development of Flexible Strategy Game-card: A Case Study
    (Springer, 2014-12) Yadav, Neetu
    Scorecards developed by the companies all over the globe faced a lot of criticism, and the researchers and practitioners realized a need to look beyond the scorecard. Many developments happened in this direction, out of which one of the attempts made to propose flexible strategy game-card, which intends to support the whole cycle of strategy formulation and execution and emphasizes the concept of game-card rather than scorecard. This chapter makes an attempt to develop a flexible strategy game-card for a case company. This case study has been developed in the context of one of the Indian telecom service-providing firms. The game-card has been developed, and an attempt has been made to draw the comparisons of the game-card with the scorecard, which highlights how the game-cards can be helpful to overcome some of the limitations of the scorecard. The outcome of the study is to present the practical application of this evolving performance management framework, which helps to demonstrate the mechanism for the development of game-card to the body of knowledge related to strategic performance management.
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    Total interpretive structural modelling (TISM) of strategic performance management for Indian telecom service providers
    (Emerald, 2014-04) Yadav, Neetu
    The purpose of this paper is to develop a total interpretive structural modelling (TSIM) of strategic factors related to performance management in the context of Indian Telecom Service Providers taking dual perspectives in account, i.e. enterprise perspective and subscribers’ perspective.
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    Application of system dynamics methodology in performance management system: a case study of Indian automotive firm
    (Inder Science, 2020) Yadav, Neetu
    The study aims at showcasing the application of system dynamic (SD) methodology for developing 'system dynamics-based performance management model' where one of the Indian automobile manufacturing firms has been chosen as the context. Flexible strategy game-card has been used as a theoretical basis for developing the performance management system (PMS). The model emphasises looking beyond the dynamics of leading and lagging performance indicators and capturing dynamics of strategic interventions and firm's performance. The study adopts SD methodology, and it is tools as causal loop diagrams and feedback loops to capture dynamics of strategic interventions and lagging performance indicators. ISEE systems STELLA 10.0.2 software package has been used to develop the stock-and-flow diagram. The results of SD model simulation portray that introduction of new products in light commercial vehicles segment, and value-addition by training and development of staff lead to an increase in the sales volume, thus supporting formulated hypotheses. This study goes beyond the dynamics of leading-lagging performance indicators and highlights the interaction of strategic interventions/actions with firm's performance that enables managers to visualise systems perspective and feedback on actions taken.