Enhancing green competitiveness: the role of buyer-supplier integration in automotive supply chains
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Date
2025-09
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Publisher
Emerald
Abstract
The present study aims to expound on a hidden and intrinsic mechanism that forms green competitiveness for firms. This study establishes a link between buyer-supplier integration and green supply chain (SC) practices in relation to green competitiveness. It highlights how green SC practices shape both operational and marketing competitiveness (MKC).
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Keywords
Management, Buyer-supplier integration, Green competitiveness, Green supply chain management, Q56